The Ultimate List of High Quality Backlinks (That Are Free!)

I’ve written another detailed guide on how to get free quality backlinks, which are some of the most effective links out there for increasing your rankings and visibility online. By generating high quality backlinks, you can improve both your search engine visibility and website usability, which will ultimately lead to more traffic, more sales, and more leads. Here’s an overview of what this article will cover

how to get free quality backlinks


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All businesses should be watching where their competitors are getting backlinks. This will give you an insight into what works, and what doesn’t work in your industry. Knowing where your competitors are ranking on Google is important because it allows you to ensure that you have similar content and quality backlinks pointing to your site from authoritative sites. If a competitor has a lot of high-quality links then there is likely something about their website or business that makes them attractive to other websites. You can use competitor backlink analysis as a way to benchmark your own link building efforts and see how you compare against others in your industry. You can also use competitor backlink analysis as a way to find new places to get links for yourself if you notice certain sites consistently linking out to multiple websites in your niche.

Submit your site

1. Setup an IFTTT recipe to syndicate your most recent post on a new page on your site. IFTTT is a simple web-based tool that allows you to make custom connections between different websites and applications—kind of like if If This, Then That were created just for social media.

Guest posting/guest blogging

It’s an oldie but a goodie. And if you haven’t tried it yet, now is your chance. Guest blogging is an awesome way to get quality backlinks and exposure to new audiences—sometimes traffic! You can write for other people’s blogs on topics that might not be directly related to your niche or industry, or you can find someone who shares a similar audience and offer a guest post there. Either way, you are getting free quality backlinks. If you want to learn more about how to do guest posting/guest blogging, check out my guide here: How To Get Guest Posts & Free Traffic From Top Sites With No Connections .

Build links naturally through content marketing

If you want to build quality backlinks without risking your website’s reputation, focus on quality content marketing. Come up with a few quality pieces of content you can produce on a regular basis. Once you’ve built a sizable audience for your content marketing, reach out to other people in your industry and give them permission to share your content with their own audiences. This way, you get free visibility for high-quality content and make valuable connections within your industry at the same time. Make sure that you always provide value through content by providing actionable advice or information. People will come to trust your brand because they know they can rely on it when they need help with a specific problem or question. In turn, these loyal readers will be more likely to return again and again for new content from you—and might even become customers!

Know your niche – know what you're linking to

The most effective backlinks are high quality, well-targeted links that come from relevant websites. If you have a website about tea, building up a high-quality link from site like The World of Tea is great. However, if your site is more generic and has nothing to do with tea at all, getting such a link won’t help you much at all. So, make sure you know what kind of sites will be linking to yours before going out there looking for them. A good place to start is by doing some keyword research on Google Keyword Planner or through a tool like Moz Open Site Explorer .

Bonus Tips and Tricks

At Search Engine Journal, we’ve given our readers a number of ways to get quality links—here are some tips and tricks you can use! First off, while there’s no getting around it: It takes time to build up your link profile with quality, high-authority links. If you want to speed things along, though, here are some tactics that have worked for us at SEJ:

1) Link out to other sites in your content. This is a great way to start building relationships with other site owners and bloggers; if they see that you’re willing to give them credit for their work in return for linking back to yours, they might be more inclined to do so when asked.

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